Go Woke Go Broke: The NFL & NBC Get Hit In The Gut


For years Sunday Night Football reigned ratings supreme, but not anymore.

Week two rating for Sunday Night Football dropped significantly.

From TVline.com:

In the latest TV ratings, NBC’s Sunday Night Football is currently reporting 15 million total viewers and a 4.2 demo rating for the Packers’ 27-10 win over the Bears, down sharply from last week’s early numbers for Bucs/Cowboys.

In 2017, ratings collapsed after players began taking a knee during the National Anthem and to make them go away.

We reported in 2017 that NFL  funding to appease anthem kneelers would be allocated accordingly: 25 percent to the United Negro College Fund, 25 percent to Dream Corps and 50 percent to the Players Coalition, which has filed 501(c)(3) and 501(c)(4) paperwork for nonprofit status as a fiscally sponsored project. This week, the coalition hired the Hopewell Fund to oversee and advise the group, which hopes to work with grassroots and nonprofit organizations in its areas of focus.

Under the proposal, money at both the national and local levels would provide grants for nonprofit organizations focused on law enforcement and community relations, criminal justice reform, and education reform.

A working group of five players, five owners (or owners’ representatives), and two NFL staff members would help identify future initiatives to pursue.

The total package appears to be a major victory for players. The financial commitment is the largest the league has ever made to a public cause, surpassing Salute to Service, breast cancer awareness/Crucial Catch and NFL Play 60. For a league that has historically held the upper hand on its players, it’s a significant change in tenor.

That kept the woke mob at bay until 2020, when the NFL saw record low ratings.

NFL viewership has dropped since 2015, which coincides with the woke liberal movement never-trumpers. Statista found that even though ratings rebounded in 2021 on average NFL regular season “TV viewership figures are considerably lower, with the average television viewership of a regular season NFL game in 2021 calculated to be 17.1 million.”

Before NFL Commissioner bowed to the woke mob, the NFL was a powerhouse, and Sunday Night Football was considered one of the best shows on TV. Now, they are a far cry from what they used to be.



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