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There’s a practice in the precious metals industry that has seen increased use over the past few years. Companies often offer thousands of dollars in “free” silver for “qualified” purchases. The reason that the vast majority of precious metals companies use this technique is because it works.
One Christian precious metals companies has never and will never engage in the practice because they believe it is disingenuous. There is nothing free about the “free” silver being offered.
“Everyone in this industry has the right to engage in whatever legal marketing practices they choose,” said Jonathan Rose, co-founder of . “From the beginning, we chose to never engage in the practice of promising ‘free’ silver to new customers because we know what that really means.”
Many Americans have seen ads offering “free” silver over the years, but in the last 6-months these promises have become more ubiquitous and outrageous. The older offers of $1,000 or $3,000 in “free” silver have been replaced by offers of $5,000, $10,000, or even $15,000. But is the silver being offered really free?
“Technically, the silver can be called ‘free’ because the customer is not directly charged for it, which is why the practice is legal,” Rose noted. “But the reason it’s only offered to ‘qualified’ purchases is because companies will only give the silver to those who have been charged a high enough margin on their purchase.”
In layman’s terms, many companies charge exceedingly high markups on the precious metals their customers purchase, which allows room for both the “free” silver and the high commissions paid to their affiliates. With margins that are often 100% or higher, it’s easy for these companies to offer what amounts to a 10% rebate in “free” silver for “qualified” purchases.
‘s faith-driven philosophy views ownership of physical precious metals as a form of stewardship. From a business perspective, it means the company will not follow the lucrative but dishonest marketing and sales practices of the bigger gold companies because doing so would do more harm than the good that comes with protecting wealth with precious metals.
“I believe in Jesus Christ’s principle of ‘to whom much is given, much is required,’” said David Holland, Director of Philanthropy at Genesis…